Brand Strategy

Company Analysis 

We evaluated the current status of the company's own-brand business to understand its positioning and growth potential within the market.

Cosumer Trends & Insights

By analyzing consumer behavior and purchasing drivers, we identified key trends to tailor brand strategies more effectively to meet market demands.

Brand Equity Assessment

Conducted research to evaluate the brand's market impact, customer loyalty, and overall value in the long term.

Category Insights & Strategy

Category Analysis:

We analyze category key performance indicators and match against the market benchmark.

Marketing Research

Through the industry data and and competitive analysis we identify biggest opportunities and match them against the shopper demand. 

Category Planning

Based on existing analysis, we plan the long-term and short-term priorities of the category.

4Ps 

We provide 4Ps tactics including product suggestion, pricing suggestions, display guidelines and channel planning.

Global Sourcing

Supplier Screening and Qualification

We conduct thorough supplier screening and preliminary qualification evaluations to ensure they meet our standards.

Price Negotiation and Contract Signing

We analyze pricing structures, negotiate favorable terms, and finalize contracts to secure the best deals.

Product development

We provide full product development solution, including product taste, specification adjustment, product packaging material suggestions, printing tracking, product selling point refining, pricing suggestions and so on.

Visual Design

Packaging Design

We create attractive and functional packaging designs that align with the product's branding and target market.

Brand Design

From a visual perspective to enhance the brand, standardize the application specifications of product packaging and channel materials, and establish a cross-category yet unified value delivery of the brand image.

Marketing Support

Internal Marketing

Launch products through implementing internal marketing strategy among associates.

External Marketing Support

We provide systematic external marketing support to ensure strategies are executed smoothly in the marketplace, enhancing brand presence and customer engagement.